Suzuki Motorcycle India has unveiled a special Suzuki Avenis Naruto edition, marking its latest collaboration with the globally popular anime Naruto Shippuden. This partnership aims to blend anime culture with modern mobility, targeting young riders who value style, performance, and pop culture influences.
The Suzuki Avenis Naruto edition features anime-themed graphics and visual enhancements, emphasizing Naruto’s “never-give-up” mindset. This aligns with Suzuki’s strategy to connect with younger consumers while merging entertainment and transportation. The scooter retains its practical functionality, powered by a 124.3cc, single-cylinder, air-cooled engine equipped with Suzuki Eco Performance technology.
Key features include LED lighting, a fully digital instrument panel, and a sleek, aggressive design. Riders benefit from practical additions like a front box with USB charging, an external fuel cap, 21.8 liters of under-seat storage, telescopic suspension, a combined brake system, 12-inch tires, and a side stand. The Avenis is offered in three versions: the Standard Edition, Ride Connect Edition with dual-tone colors, and the Special Edition featuring a unique black and silver combination.
Deepak Mutreja, Vice-President of Sales & Marketing at Suzuki Motorcycle India, explained that the collaboration makes riding more engaging. He added that the AVENIS x Naruto Shippuden theme extends across merchandise and brand activations, giving fans a unique opportunity to experience their favorite anime in a real-world context.
This Suzuki Avenis Naruto collaboration highlights how brands leverage popular culture to connect with young audiences, offering a unique combination of style, technology, and fandom in a single scooter.