Steve Rhind Named Nissan Canada President
Nissan Canada has officially appointed Steve Rhind as its new president, taking over leadership of both the Nissan and Infiniti brands across the country. The announcement comes just two weeks after the sudden departure of former president Trevor Longley.
Rhind, who previously served as vice-president of sales operations, had been acting as interim president since October 3. His appointment confirms Nissan’s confidence in his leadership and deep understanding of the Canadian automotive market.
Leadership Transition and Strategic Focus
Rhind’s promotion follows a period of leadership reshuffling at Nissan Canada Inc., as the company aims to reinforce its position in a competitive and evolving auto industry. With more than two decades of experience in sales, marketing, and operations, Rhind is expected to play a pivotal role in strengthening both the Nissan and Infiniti brand presence in Canada.
Industry observers note that the appointment of a seasoned insider like Rhind reflects Nissan’s strategy to maintain stability while driving forward its electrification and innovation plans. The company continues to invest in EV technology and digital transformation, aligning with global trends in sustainable mobility.
Looking Ahead for Nissan and Infiniti
Under Rhind’s leadership, Nissan Canada is expected to focus on expanding its hybrid and electric lineup, improving dealer relations, and enhancing customer experience through digital integration. The move also signals a renewed effort to increase market share amid rising competition from Asian and North American automakers.
Rhind’s leadership marks a new chapter for Nissan Canada, positioning the company to adapt quickly to shifting consumer demands and regulatory pressures in the Canadian automotive landscape.