Chinese automaker Geely is accelerating its Europe expansion with an ambitious plan to open 1,000 dealerships across the continent within five years. The move comes as part of Geely’s strategy to strengthen its foothold in Europe’s rapidly growing hybrid and electric vehicle (EV) markets.
The brand, known for its ownership of Volvo and Polestar, aims to make the Geely Europe expansion a success through a fresh lineup of plug-in hybrid vehicles (PHEVs) tailored for European consumers. The initiative reflects a calculated shift toward eco-friendly mobility that aligns with evolving European emission regulations.
Geely’s flagship EX5 model will lead the charge, offering premium features at competitive prices. This expansion also includes new plug-in hybrid models designed to compete directly with established European and Japanese automakers.
Geely Targets 1,000 Dealerships
To support its Europe expansion, Geely plans to establish an extensive sales and service network covering major markets such as Italy, France, Germany, and the UK. The company has already begun operations in Italy and Greece, partnering with local distributors like Jameel Motors Italia and Geo Mobility Hellas.
Each dealership will focus on delivering localized service, technical support, and accessible financing, creating a trusted ownership experience for European customers new to Chinese automotive brands.
This robust retail strategy is a key pillar in Geely’s ambition to become a leading player in the European plug-in hybrid segment.
PHEVs to Drive European Market Growth
The Geely Europe expansion emphasizes plug-in hybrid models as a strategic response to EU tariffs targeting fully electric vehicles from China. By focusing on PHEVs, Geely can offer eco-conscious consumers lower emissions and fuel savings while maintaining price competitiveness.
Industry analysts forecast that the company’s hybrid-first approach could help it gain rapid traction in Europe’s mid-range automotive market. Geely’s focus on affordable electrification, high-quality builds, and efficient after-sales support sets it apart from newer competitors like BYD and Omoda.
With its mix of sustainability, innovation, and affordability, Geely’s expansion into Europe represents a major milestone in the global rise of Chinese automakers.