The Indian passenger vehicle market recorded a sharp PV sales surge in October as buyers returned to showrooms in large numbers during the festive season. According to ICRA, retail sales jumped 15% year-on-year, marking one of the strongest festive months in recent years. Analysts say the momentum was driven by GST cuts, strong consumer sentiment, and high wedding-season demand. With manufacturers pushing new launches and building inventory earlier than usual, the sector is set for moderate growth in FY26.
What drove the PV sales surge in October
ICRA highlighted that the PV sales surge was boosted by an 86% sequential increase in October volumes. Many buyers postponed purchases after the government announced plans for GST rationalisation, resulting in a demand spillover. Wholesale dispatches from manufacturers to dealers rose 17% year-on-year and 24% month-on-month, reaching 460,000 units. Carmakers stocked up heavily ahead of festivals, ensuring rapid availability across segments. This aggressive production push helped reduce earlier supply pressures and met rising customer demand.
Inventory and exports improved alongside the PV sales surge
The positive retail movement also led to lower inventory levels. Federation of Automobile Dealers Associations data shows that dealer stocks dropped to 53-55 days by the end of October, a noticeable improvement from September’s 60-day average. The broader upbeat trend extended to overseas markets too. Exports grew 12% year-on-year in October, with Maruti Suzuki retaining its position as India’s top exporter, followed by Hyundai. From April to October, export volumes rose 17%, signalling stronger international demand for Indian-built cars.
The festive season lifted overall market confidence
During the 42-day festive window, the industry sold nearly 800,000 vehicles — a strong 21% rise from last year. Utility vehicles continued to dominate, making up 66-67% of all volumes. The compact and super-compact segments also recovered as GST cuts improved affordability and encouraged first-time buyers. Even though wholesale growth during the first seven months of FY26 remained modest at 1.5%, retail volumes climbed 4%, offering a more encouraging picture of market health.
FY26 outlook remains steady
ICRA expects wholesale volumes for FY26 to grow between 1% and 4%. The forecast reflects a stable demand base supported by new model launches, a robust festive season, and favourable taxation benefits. As supply conditions normalise and consumer sentiment stays positive, industry stakeholders anticipate a measured yet steady performance throughout the year.