Acura sporty cars are not disappearing, despite the brand’s heavy focus on SUVs in recent years. While the TLX sedan and the NSX supercar have both ended production, Acura executives are making it clear that sedans and coupes will continue to shape the company’s identity.
Acura’s Commitment to Sedans and Coupes
Speaking with Road & Track during Monterey Car Week, Honda’s Chief Officer for Automobile Operations, Katsushi Inoue, reaffirmed that performance-oriented cars are still essential. He noted that SUVs may be vital for mainstream sales, but emphasized that unique sedan and coupe designs are critical for brand differentiation. In his words, “The SUV is not everything.”
This outlook comes as Acura prepares to revive iconic nameplates and strengthen its performance legacy. The Integra remains in production, but the company is also preparing new models that align with its sporting heritage.
The RSX Prototype and Acura’s EV Future
Acura recently unveiled the RSX prototype, a striking electric SUV built on Honda’s new in-house EV platform. Unlike the ZDX, which uses GM’s Ultium base, the RSX will ride on Honda’s proprietary architecture designed to be thin, light, and efficient. Production will take place in Marysville, Ohio, alongside the Integra. Sales are expected to begin in 2026, with the RSX effectively replacing the TLX sedan.
Although the RSX is an SUV, it highlights Acura’s commitment to electrification. More importantly, it signals that the brand is willing to explore sporty body styles even as it transitions to EVs.
A New Sports Model on the Horizon
In addition to the RSX, Acura executives have hinted at an all-new performance model arriving in 2027 or 2028. Former COO Shinji Aoyama suggested this could be an “NSX-type” vehicle, though it will likely carry a new name. If launched, this coupe would rely on the same next-generation EV platform found in the RSX, showcasing Acura’s intent to deliver lightweight, driver-focused electrics.
However, the timeline depends on broader industry conditions. With EV development slowing across the market, Acura may need to adjust its launch plans. More concrete details are expected by 2026, giving enthusiasts plenty to anticipate.
Conclusion
Acura’s message is clear: Acura sporty cars will not fade away, even as SUVs dominate the industry. The Integra, RSX, and future coupe models underline the brand’s promise to balance mainstream demand with passion-driven performance. By committing to sedans and sports cars, Acura ensures its lineup remains dynamic, exciting, and true to its roots.
